Jeff Alderson Releases AdWords Analyzer Update
AdWords Analyzer has had an update that means it no longer pulls the keyword data from Overture but from Wordtracker. The reason for this is that the Overture search results haven’t been updated since January 2007. You can see for yourself by going to inventory.overture.com and doing a keyword search.
This is causing a problem for many keyword suggestion tools, including the previous version of AdWords Analyzer as the data was just out of date.
The latest version now pulls the information from WordTracker which gets it’s keyword information from a number of search engines including DogPile.com. The data isn’t as complete as Overture’s was because they have a smaller market share and hence a smaller sample to take the keywords from, but it is an improvement on the out of date keywords from Overture.
AdWords Analyzer still only costs $77 and is one of Jeff Aldersons best products in my opinion. It’s great not only for AdWords advertisers but for SEO specialists looking to see the competition and how competitive a phease is.