They say that web traffic is the lifeblood of a website. A site with no traffic is not going to sell anything, so perhaps these people (’they’) are right. But as you will discover in Web Traffic In Black & White, not all web traffic was created equal.
Overview
This 52 page ebook from British SEO Expert, Tony Williams, discusses the many different sources you can get your traffic from. It is very well written with perfect English and Grammar - a far cry from the many rehashed PLR ebooks you may have read! The ebook is essentially split up in to two sections:
- Search Engine Optimization (SEO)
- How to get traffic to your site
Both are vast subjects in their own rights, but Tony has done a good job in covering most of the bases and giving just the ‘meat’ and no filler.
One thing I particularly liked about this ebook was that at the end of each section it referenced sources and places to go to get more information. This novel idea is very useful and something I haven’t seen before. It also serves as a way to back up the information that he is giving.
The search engine optimization part covers all the basics from the keyword research to optimizing your website. He also includes an excellent example proving that setting up your title and description properly will always rank higher in search engines than a site than hasn’t done this properly.
These little case studies are an excellent addition to the ebook and something that separates premium quality products from run of the mill PLR stuff. My only criticism on this is that there are not enough example case studies like this throughout the ebook.
The web traffic part is the bit that most people will probably find the most interesting because it’s less technical than the SEO section and doesn’t require tinkering around with your HTML. Web traffic strategies differ from SEO because you are trying to get readers to click on your links rather than get the search engines to rank you higher - although some web traffic strategies will also help your SEO efforts.
Tony has included no less than 12 different methods on getting links and traffic to your site. All of them work and all of them are very useful. Infact, the majority of the methods he talks about are free and cost you nothing. However, as with most things, it does take time, effort and consistancy.
Another subject that Tony touches on, and something that may seem quite controversial to many people (especially whiter than white SEO’s) is Blackhat SEO. This is a method where you try and manipulate the search engines to rank your sites very high in a very short space of time. The down side is the search engines will ban your site quickly.
Many ebooks on SEO and Web Traffic conveniently sidestep Blackhat SEO, but Tony even gives examples and methods that you can use. Although it’s entirely up to you whether you choose to use them!
Criticisms
The Web Traffic In Black & White is by no means perfect. There are areas that I felt could be improved. From a presentation point of view the line spacing could have been increased to make it easier to read on the screen. There could also have been some more screenshots to present the information better, like when giving examples of search engine results, the information could have been highlighted with some simple screenshots.
Some of the information that is provided isn’t backed up with evidence. I mentioned that he provides a few case studies where he proves certain things like how a properly formated title and description will outrank a site without this. These were excellent and really make the ebook stand out from the crown. But I felt that he could have included more examples like this.
Apart from the presentation and increasing the number of case studies, there isn’t much else that can be improved. This has been a well researched product and is full of useful information that you can start implementing right away.
Bonuses
Tony provides a couple of bonuses when you purchase Web Traffic In Black & White. One of them is a short report on how he went from 28 to 1774 visitors in less than 24 hours. The method he used is certainly very novel and not something I’ve come across before so I’ll definitely be putting that in to practice and seeing the results!
The other bonus is how he makes a regular $40 from a simple website that pre-sells a product as an affiliate. It tells you exactly what he does and how you can copy his methods. It even includes an example website which is pretty handy.
Conclusion
For just $27 this ebook is well priced. It will be exceptionally useful to SEO newbies and webmasters looking for ways to increase their traffic. For more advanced webmasters you may find some useful information - the bonus on how to get over 1700 visitors in 24 hours may be worth the price alone! I’ve been doing websites for over 6 years now and I’ve never heard or come across this method before.
I recently spoke to Tony and he’s busy working away on an update to the ebook which will hopefully address the criticisms I had. I’m not sure if buyers now will get a free update, but I will post it here if I find out.
If you are still not sure if the ebook is the right one for you, Tony has an unconditional 30 day moneyback guarantee. So essentially the risk is entirely on him.
The ebook costs $27 and can be purchased here.
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