The other day I mentioned about a new product called The 20k in 20 Days Challenge. I didn’t give it much blog space because only a couple of marketers contacted me about it (it wasn’t really hyped like ppcclassroom.com).
Well, I re-read through the salespage and though “hey, what the heck”. It has a unconditional money back guarantee that if you follow the process you will make $20,000 in 20 days. If you don’t, then you are welcome to get your money back. It’s important to note that the 20 days don’t have to be consecutive 
The report itself is quite daunting when you first download it - it’s over 250 pages long! EEK! However, I found it to be quite easy to read and was able to go through it within a few hours.
The report lays out your action plan that you need to do each day. This is quite helpful because it gives you a step by step plan to follow. One thing I would say though is that it doesn’t break down some of the tasks in to small enough chunks. Sometimes you might only have to tick off 3 things in a day, but I feel they could be broken down into six or seven parts.
Maybe it’s just me, but I like to have a detailed checklist for my projects listing every single little task.
I also think that on some days there is quite a lot to do, particularly if you are doing it part time. If you are doing the course part time, at weekends or after work or after collage then it will probably take a lot longer than 20 days - maybe 30-40 days.
Unless you don’t have the first idea about internet marketing then you should have guessed that the only way you were going to make $20k in 20 days from scratch was by doing Joint Ventures (JV’s). Doing the JV’s is the crux of the whole challenge. If you can’t do them or have an aversion to them then you will not succeed.
Michael does almost take you by the hand when he shows you how to do the JV’s but I think it would have been nice if he gave a case study on one of his past products so show the exact method he used.
Because of the way he approaches JV’s, I just don’t think (or can’t see how) it will work in the internet marketing niche. I think it would do great in most other niches where a lot of people have sites that are not trying to sell you something, but in the internet marketing arena…I’m not so sure.
You see, if you have a Copywriting ebook, then recommended JV partners are people with sites about Copywriting and more often than not, they will be trying to sell a competing ebook so will be less likely to be open to a JV
I’m probably looking at this all wrong, but I have a lot of resistance to it. I think it would work great in other niches, but just not in internet marketing. Am I wrong? Tell me why…
Another aspect of this course is that you are supposed to sell your product before you’ve even made it. Now don’t get me wrong, in the internet marketing niche I think this is OK because people are probably used to it. But say in the Fly Fishing niche where someone has never bought an ebook before, when they’ve made their payment are they going to be happy that they have to wait up to 5 days to get the ebook?
Will you even make any sales if you tell people up front that they won’t be able to get it for another 5 days? Again, I might be being narrow minded, but I just can’t see it happening. Can you prove to me otherwise?
To finish this review off, I think Michael has come out with a good product, I’m a bit sketchy on whether it’s a fair price because you do get some good bonuses (2 of them are his existing products and the others cost a few dollars so it didn’t cost him anything to provide the bonuses), but is it all worth $250? $167 maybe, $197 at a push.
There’s an upsell offering another 20 PLR products for $197, but since these are not PLR products he’s made himself then $197 is a crazy price to pay.
I’ve not attempted to follow the advice in his book, but just from a gut instinct I would say you would be hard pushed to make your $20,000 in 20 days. But critics may argue that I’ve never made $20,000 in a month (went close once at $14,950) so who am I to say what’s possible and what’s not.
The 20-20 challenge is still available at www.the2020challenge.com
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